A new DC logo was unveiled today, as the “new identity and logo for its iconic DC brand.” The logo replaces the opening page logo they launched just ahead of the New 52 reboot in 2011.
Similar to Marvel, DC have removed the word ‘comics’ from their logo. The logo didn’t feature the word between 1976 and 2011 either, so this isn’t much of a shock. This will allow DC to use the same logo across multiple forms of media.
“While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media. DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols,” said Amit Desai, DC Entertainment Senior Vice President of Marketing and Global Franchise Management, in a statement. “The launch of the new logo is the perfect tribute to DC’s legacy, exciting future and most importantly, our fans.”
The logo will debut on the cover of DC Universe: Rebirth Special #1 next week, written by Geoff Johns and featuring a team of well known artists. Rebirth represents the next chapter in the ongoing saga of the DC Universe, mixing traditional values and a modern aesthetic.
Geoff Johns, DC Entertainment’s Chief Creative Officer said –
“I’m very proud that Rebirth will be the first comic book published with the new DC logo. To me, Rebirth and the new DC logo are built on what’s come before while looking to what will come tomorrow. I can’t wait for people to see it on the cover.”
We must say, the new logo’s retro aesthetics appeal to us more than the ‘pealing sticker’ looks of the previous Rebirth logo.
The new logo is in effect immediately, meaning it will feature on various digital platforms, including DC websites, social media channels, DC All Access webseries, and DC All Access app and will continue to roll-out worldwide across all DC content and products.
The new identity and logo were developed in partnership with Pentagram, the world’s largest independent design consultancy.
Which DC logo do you prefer? Let us know in our poll and in the comments!