X-Men: Apocalypse revenue topped the box office on Friday with $26.4 million, for an projected $80 million Memorial Day Weekend.
As for Disney, the studios impressive run of form is slightly dented, with Alice Through The Looking Glass at number 2 with a humble $9.7, for a projected $40 debut. This is way behind Tim Burton‘s 2010 film, Alice In Wonderland, which grossed $116 in its opening weekend.
The weak numbers for Alice are compounded by the film’s star, Johnny Depp, alleged involvement in the assault of his soon to be ex-wife, Amber Heard. The implications for the actor could turn grim, but as for the studio, they will have to take one on the chin, and enjoy the success of other projects.
Tracking suggested that Apocalypse could reach $100 million and Alice 2 up to $65. Fox wasn’t too optimistic about Apocalypse surpassing previous X-Men entry, Days of Future Past, which had a score of 92 percent pre-release (compared to Apocalypse’s measly 48 percent) on RottenTomatoes.
Globally, the movie is at over $130 million where it launched a week earlier.
Still in the top 5, at number 4, the Disney + Marvel giant that is Captain America: Civil War manages over $20 million in revenue, for a domestic figure of $380 million. Internationally, the film is nearing $1.1 billion.
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