Apart from raising some eyebrows, the Emoji Movie project raises curiosity for how such an idea would carry out on the silver screen.
Sony confirmed that the Emoji Movie is part of a renewed push for new and original IPs in the studio’s animation division. Sony officially announced the animated feature at 2016 CinemaCon in Las Vegs, Nevada, to the initially bewildered audience. Skepticism regarding how such subject matter will be translated to on-screen plot was evident, but Sony’s presentation made it clear that they view the project as a great opportunity for branding.
The studio is aiming to establish commercial partnership with existing apps, which could see them feature in the film itself as part of the world the Emojis live in.
“Inside your phone, there’s a secret world– and we enter through the text app where we discover Emoji Valley, where the industrious Emoji live and work.” Sony Pictures Animation President, Kristine Belson
The Film will involve scenarios like the Emoji riding boats on an actual stream representing the world of the music-streaming app. A report by The Wrap reveals that music-streaming giant, Spotify, signed a deal to have them feature in a segment of the film.
Sony Chairman, Tom Rothman added:
“We have a number of power brands returning relaunching or being reintroduced — and yet at Sony we also believe that it is vital to maintain a commitment to originality.”
Let us know what you think in the poll and share your thoughts in the comments