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Watch: New Sausage Party Red Band Trailer

Sony Pictures Entertainment released a new Sausage Party red band trailer for the upcoming R-rated CG animated movie.

In this new trailer for Sausage Party the different foods learn of the fate that they face after being “chosen” in the supermarket. Understanding that they need to launch an attack on the humans, and looks like they finally befriend one that realizes his grocery items are sentient. This human looks like a stoner, so it’s not clear by the trailer if he realizes he’s not hallucinating.

Sausage Party is the first animated film by a large studio to get an R rating. The movie follows a sausage (Seth Rogen), on a quest to discover the truth about its, and other foods, existence, as well as what happens when they are “chosen” to leave the supermarket. The film features voice talent of a range of today’s leading comedians including Bill Hader, Michael Cera, James Franco, Danny McBride, Craig Robinson, Paul Rudd, Nick Kroll, David Krumholtz, Edward Norton, Salma Hayek, Kristen Wiig, Jonah Hill and the aforementioned Seth Rogen as the star.

Seth Rogen also wrote the story with Jonah Hill and Evan Goldberg. Canadian studio Nitrogen Studios are in charge of CG design, animation and production. The film is directed By Conrad Vernon and Greg Tiernan. Producers were Conrad Vernon, Megan Ellison, Seth Rogen, and Evan Goldberg. Jonah Hill, James Weaver, Kyle Hunter, and Ariel Shaffir served as executive producers.

The R-rated Sausage Party hits theaters on August 12, 2016.

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